DC Comics, the Sage Continues!

DC Comics went through some radical changes during the 1970s and 1980s. Known as Nation Comics still in 1969, they were merged with entertainment giant, Warner Bros/7 Arts. With this new management position and style they grew tired of, then editor, Infantino’s less than spectacular track record.

A form children’s magazine publisher, Jenette Khan replaced Infantino in 1976, but was apparently not much more successful. At any rate, during this time period, DC Comics tried to compete with the more successful Marvel Comics, by dramatically increasing their output of characters. Some called this the “DC Explosion”. New characters such as Firestorm and Shade, the Changing Man, and several non-superhero titles were featured. Still frustrated through, Warner pulled the plug and dramatically cut back on titles and fired many staffers in what industry watchers dubbed "the DC Implosion".

With Warner no longer allowing the market flood of new titles, the new DC Comics management of publisher Jenette Kahn, vice-president Paul Levitz and managing editor Dick Giordano needed to come up with new ways to boost sales. They decided to address the problem of their current talent instability. DC Comics and Their Trials and Tribulations!