Action Figures Collecting, Production and Marketing Methods to Look For!

Action figures production has, due in part, during the 1990s, to the success of "Spawn" and the resurgence of "Star Wars", made some major advancements. Production became an "art form" and action-figures are remarkably better than ever before.

When figures first became popular, the ability to create poses was of paramount concern. This separated the action figure from the common doll. With the introduction of the 3 3/4" sizes, the need for more diverse vehicles and playsets became a market draw. And the 5" figures allowed the integration of interactive features.

However, if you pay close attention to the industry's marketing tactics today, you will find that action figures are starting to come full-circle back to the 8-12" format. This can be seen in such collector lines as Playmates' "Star Trek", Kenner's "Star Wars", McFarlane's "Spawn" and Hasbro's "Classic Collection G.I. Joes".

Many marketing tactics are starting to target the collectors these days. Below are a few of the marketing strategies that you may want to be aware of from the collector’s point of view. At any rate, it's a fabulous era to be a toy collector! Inside Tips on Action Figures Collecting!